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SMG Swiss Marketplace Group AG is an innovative network of online marketplaces and a leading European digital company that simplifies people's lives with forward-looking products.

SMG Swiss Marketplace Group AG offers its customers the best tools to make their life decisions. The portfolio includes Real Estate (,,,,, Automotive (,, Car For You), General Marketplaces (,, and Finance and Insurance (

Become a part of SMG, join us in this exciting beginning and support our Automotive marketing team immediately or by agreement as our new Product Marketing Manager Automotive f|m|d / hybrid work model.

AutoScout24 and MotoScout24 are the leading marketplaces to buy cars and motorcycles in Switzerland. We are working hard to adapt to the new changes the market is facing in the future, from electro-mobility to different forms of ownership, changing buyer behaviour and transformations within the supply market. These topics and many more are changing how individual mobility will work in the future. Join us and let's build the future together.

Product Marketing Manager Automotive w|m|d hybrid work model 80-100%

The Product Marketing Manager acts as an interface between product, marketing and other supporting business teams and ensures the product-market-fit and the value communication internally and externally. The PPM supports the product teams in gaining a clear perspective of the market needs and communicating the customers/users needs to the marketing team. The PMM collaborates with the teams to work out the value proposition for existing and new products.This role is the “translator” and the glue among different teams and stakeholders involved and facilitates the introduction and delivery of additional product value to both customers and users of the automotive service offering of SMG.
The Role
  • drive cross-functional alignment through the product development and go-to-market process, tracking success metrics accordingly
  • Drive initiatives such as E-Vehicles and private selling experience both on marketing and product side to make sure that user needs are met
  • Topic owner of all product landing pages to ensure USPs and value propositions are adequately communicated
  • Product owner AutoScout24 CMS to ensure technical maintenance and development
  • Define target groups, create personas and go to market strategy for new product features
  • Work with product and marketing teams to define new opportunities and strategically plan and prioritise them according to the business needs and goals
  • Work closely with product teams: Be involved in the discovery process of new products, take part in user research (i.e. interviews, surveys), have a clear understanding of the customer journey and needs, test new product ideas for product-market-fit
  • Work with data analytics team to analyse in-depth and customise analysis if necessary to get insight on solution readiness and market positioning
Required Skills
  • Marketing skills and a broad understanding of marketing channels and disciplines such as content marketing, SEO, social media, digital marketing, paid performance channels and marketing automation.
  • Strategic planning and business skills such as financial planning and revenue projection, understanding of business metrics and KPIs in order to support the product launches and help driving revenue.
  • Product Knowhow and agile mindset to understand the processes and be able to work closely with the product teams and contribute to the company OKRs.
  • Writing skills to clearly and effectively communicate the benefits of the product both internally and externally.
  • Presentation skills to explain the marketing product strategies to a wider group of stakeholders in the organisation.
  • Empathy and understanding for the customers/users needs and pains to be able to translate the product features into solutions and tangible benefits for them.
  • Prioritisation skills and strategic thinking
Your qualification
  • University degree in business administration, marketing or similar
  • Min. 5 years of experience of professional working experience in similar role
  • Project management and digital marketing experience is an advantage
  • Experience working at DTC tech/ecommerce companies a plus
  • Fluent in English (German and/or French language skills beneficial)
This is what awaits you

You can expect a challenging task in a great environment with team members who share the same vision, goals and collaborative mindset. We stay agile with different and fast-changing topics in a dynamic environment.
Benefits you'll love
  • Flexible working hours and a culture of trust.
  • Be part of a diverse, inclusive and empowering workforce.
  • Remote working with the possibility to work in our offices with your peers when you choose.
  • Regular hackathons: explore, collaborate, and ideate on the things you think matter.
  • Team-building activities, budget to spend time and build chemistry and trust with your team in a non-work setting or set up off-site working days to kickstart a new challenge in the most optimal way.
  • Great office facilities with opportunities for plenty of social interactions, after-work-apéros, and regular company-wide events.
  • Free Gym Facilities (Flamatt office)
About us

SMG Swiss Marketplace Group is a digital pioneer that simplifies people's lives with groundbreaking products. We aim to meet the most demanding user needs with our marketplaces. We provide our customers with the best tools for them to be successful today and in the future. We are proud that our employees come from all over the world and from diverse backgrounds, and we actively encourage their development. Swissness, growth ambition, simplicity and digital innovation define our identity.
We are looking for digital talent to meet the highest expectations of our users and customers in Switzerland. We offer an environment in which you can make a big difference and your successes are celebrated. We look forward to hearing from you! For more information about the company go to

Dominik Udovicic
SMG Swiss Marketplace Group
Industriestrasse 44
CH-3175 Flamatt