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Welcome to SMG Swiss Marketplace Group AG - the merger of Scout24 Switzerland and TX Markets.

SMG Swiss Marketplace Group AG is an innovative network of online marketplaces and a leading European digital company that simplifies people's lives with forward-looking products.

SMG Swiss Marketplace Group AG offers its customers the best tools to make their life decisions. The portfolio includes Real Estate (,,,,, Automotive (,, Car For You), General Marketplaces (,, and Finance and Insurance (

Become a part of SMG, be there from the beginning and support our team immediately or by agreement.

CRM Manager f|m|d 80-100% / hybrid work model

Directly reporting to the Head of Digital Marketing and alongside our Customer Engagement team, our CRM Manager is in charge of planning and implementing all direct communications toward our users (automated emails, newsletter, push notifications, in-app and direct messaging). The main goal of all efforts is to engage potential and existing users and convert them into active buyers and sellers.
Do you want to...
  • Work closely with the Senior CRM strategy manager to align on the strategy and roadmap for E-mails and Push Notifications in order to engage our customers and maximize transactions
  • Ideate and execute all the CRM activities and optimize based on the relevant KPIs for each channel in order to activate, engage and retain our customers
  • Work alongside our Data Intelligence team to analyze our customer database, understand users' behaviour, needs and expectations and define clear customer segments
  • Analyze and A/B-Test CRM campaigns and report on all activities, making recommendations and implementing changes based on findings
  • Define business requirements to improve CRM-tool-environment
  • Refine current set-up and processes in order to automate and personalize communication with customers
  • Set up and implement our multichannel dialogue-marketing
  • Work closely with the SMG Customer Engagement team
What we look for
  • 3-5 years of experience in building and directly executing digital CRM strategy and activities for a retailer or a marketplace
  • Hands-on experience working on Email Service Provider platforms
  • Experience with customer database segmentation and personalization
  • Excellent understanding of Data Management Platforms and marketing automation tools
  • Confident with big amounts of data and experience with visualization tools (Tableau or similar)
  • SQL and HTML knowledge (is a plus)
  • Very pragmatic hands-on mentality
  • Strong dedication to delivering results and driving change with a positive can-do attitude
  • Data-driven thinker who makes decisions based on analysis and numbers
  • Enthusiasm, positive attitude and team player
  • Fluent in German and English, French (is another big plus)
Why you should join us

Your new crew is a highly international and diverse group of fantastic co-workers.
We live a hybrid work set-up with no fixed office days. You are invited to any of our modern and spacious offices in Zurich, Zug and Flamatt (near Berne), or stay at your own office.
Amongst numerous other benefits, we offer you a competitive salary.
Apply now

To take this opportunity, send us your CV in English. Feel free to add any supporting documents, you feel we need to look at to understand why you are our next explorer joining this adventurous crew.
Better together; In a diverse and engaging company

We are not all the same. And that is exactly what makes us successful and strong.
We attach great importance to equal opportunities, diversity and inclusion.
About us

SMG Swiss Marketplace Group is a digital pioneer that simplifies people's lives with groundbreaking products. We aim to meet the most demanding user needs with our marketplaces. We provide our customers with the best tools for them to be successful today and in the future. We are proud that our employees come from all over the world and from diverse backgrounds, and we actively encourage their development. Swissness, growth ambition, simplicity and digital innovation define our identity.
We are looking for digital talent to meet the highest expectations of our users and customers in Switzerland. We offer an environment in which you can make a big difference and your successes are celebrated. We look forward to hearing from you! For more information about the company go to

Immanuel Häfliger
SMG Swiss Marketplace Group
Werdstrasse 21
8004 Zürich